Fashion Friday Spotlight: Midnight Magic and Lingerie Trends

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This week I had the opportunity to interview Robin Molyneaux, the owner of a local lingerie business, Midnight Magic. Midnight Magic is a great little store in St. Albert, Alberta, which carries everything a specialty lingerie shop should: bras ranging from sizes A – N, a variety of cup-sized swimwear, nursing bras, mastectomy bras, shape wear, and men’s underwear. With a focus on excellent customer service, great quality product, and a wide selection, Midnight Magic is a great place to shop for all of your lingerie needs. I also snapped some photos of a bit of product they have in store, so check out the interview and take a peek in store or on their website to see some amazing items for every size.

 

I would love it if you could give me a brief history and introduction to Midnight Magic

January of this year we are 20 years in business now. We started off just selling lingerie from regular to plus sizes. We sold our first bra and thought, “well I guess we should sell bras”. We have now become one of the top sellers for mastectomy bras, as well as selling bras up to an N cup. We do both small and large cups, but have a wider range of larger cup sizes, as well as cup-size swimwear in larger cups. We’ve really branched into mastectomy, and we are AADL approved, we have been involved in various charity work, fundraising, as well as a big supporter of breast cancer research. It’s been really fun to see the development and change of a small business.

 

You carry a huge range of product! Could you highlight some lingerie trends you have available in your store for the coming season?

We are back to pink hues, lots of lacy pieces, as well as bamboo fabric, which is soft and sensual feeling. It also makes a big difference who is doing the shopping, whether it’s the man or the woman doing the shopping. As well, many women are looking for boudoir pieces so they are going for more corsets to get that edgy look. I find there are also a lot of grey pieces coming in. There are also a lot of blue pieces arriving, and in the fall we will see the deeper, vibrant tones of navy and deeper blues. Red is becoming more of a basic in fashion versus a fashion colour, and for many people red bras are the new neutral. Back-seam stockings are also very popular, as well as garter belts with hold-up stockings, which is very vintage inspired. A social trend would be that more men are coming into the stores, not only shopping for women, but also purchasing the product we carry for men in the store.  When they come in though, they say “give me a dozen!” and then they’re out of here, no lingering or shopping around in here.

 

What are your recommended products for Valentine’s Day?

We often suggest pieces that are easy to fit, like a chemise. If a man comes in to shop for lingerie, a chemise is an easy piece to purchase. We also have cup-sized lingerie which is great for a larger bust, like an H or an I cup. We also suggest the variety of massage oils we carry, that is a huge hit for Valentine’s Day. Another popular piece would be our stockings and garter belts, many men come in to purchase those as gifts. If someone is having trouble picking something out, or isn’t sure of sizes, a great idea is a gift card. Of course, it’s a good idea to give one of our gift cards with something else to wrap it in, like a massage oil or a pair of Hanky Panky underwear. And then go pick up that bottle of wine – an absolute necessity.

 

What are your most popular items in your store?

Definitely the Hanky Panky underwear, as well as the Saxx and MyPakage underwear for men. They are our most popular for sure. Of course, our bras are extremely popular, especially since we carry a wide range. For lingerie, I have to say chemises are very popular, especially in chiffons or fabrics that aren’t very clingy. Chemises that come in a stretch lace are also very popular.

 

I hope this post has inspired you for your Valentine’s Day shopping, or to get that specialty lingerie for your next boudoir shoot!

 

 

 

#ShopLocal Christmas Gift Guide

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Anyone who knows me knows that I am always touting the importance of shopping local, and buying for Christmas is no different. Shopping local puts money directly back into your economy, the quality and customer service is often better, and as a shopper, you have a special opportunity to actually see and meet the person you are directly supporting by buying from them. Another perk is that your new product is much more unique than buying from a chain store! So I have put together a list of great Canadian businesses to buy from this Christmas.

 

Berg + Betts

Berg + Betts is a watch and accessory company based out of Edmonton, Alberta. They feature beautiful handmade watches and tassel necklaces made from scrap leather from other designers, which means that the company is also very focused on sustainability. Berg + Betts also recently launched a unisex line – my favourite is the round gold face and brown leather duo – so there is a growing variety of watches on their site for anyone on your list.

 

CoutuKitsch

CoutuKitsch is another incredible accessories company, based out of Calgary. They focus on trendy, glitzy, and geometric jewellery. CoutuKitsch has been in the jewellery business for about five years, and was founded by a sales and design duo, Dorian and Kofi. I love the on-trend clear quartz necklaces, as well as the linear gold earrings. They have incredible designs from simple to glamorous, and are a great company to buy from for any lady on your list.

 

Om Organics

For the person on your list who loves pampering themselves, look no further. Om Organics is another great company based in Canada, focusing on handmade organic skin, hair, bath and body products. The ingredients they use are all raw and organic, and they also include vitamins, antioxidants, and plant extracts. I am especially interested in their perfecting serum, it sounds amazing for the cold winter season! Skip the beauty products made with chemicals, and spoil your friends and family with good-for-you bath and body goodness!

 

Axis Mundi

Axis Mundi is the place to go for a completely unique gift for the person on your list who loves foliage. This company specializes in low-maintenance terrariums and plant decor that will brighten up any room in the house. They are long lasting (I have had one for over a year!) and ideal for the person with or without a green thumb, as they require little water and attention – perfect! Each piece is handmade, and often features vintage or kitschy items which make every arrangement an incredible gift.

 

Nooks Design

Nooks Design is the place to shop for the little one on your list – or for the parent of a little one, as the apparel and accessories are so completely adorable that anyone will enjoy them. Nooks Design focuses on vintage inspired, cutesy, and handmade pants, dresses, onesies and felt booties for newborns to five year olds. I personally love the Christmas Arrowhead Dress, it’s way too adorable. If I had nieces or nephews, this is definitely the first place I would be looking for a gift!

 

Cinder + Smoke

Cinder + Smoke is a clothing and accessories company, again based out of Edmonton, with a cutesy vintage flair to every handmade piece. Their garments are flattering to every figure, comfortable, practical, and yet remain adorable. My favourite piece would have to be the Elsa Dress in all its forms – a completely cute and wearable piece for every occasion. This is definitely the go-to for the lucky vintage loving gal on your list.

 

Christmas shopping can be daunting, but you’re sure to find some amazing gifts from these local artisans, and while you’re at it, help out your local economy too!