What We Do When You’re Not Looking

Are you curious about what we do before you show up to your photoshoot? Wonder no more, I will show you!

1. We Set Up Our Tools

When you show up to your shoot we want to be ready to fly! Making you wait around while we paw through our makeup just wastes your time and ours. We hook up our airbrush machine, and familiarize ourselves with the makeup and tools we will be using with you before you arrive.


2. We Test Our Props For Safety

We would never risk injury to anyone so we are typically quite sure of the safety of props before even we test them, but anytime we are using something new we have to be sure. Here is an example of Veruschka testing out our oversized present before we allowed our guest to sit on it.

3. We Set Up Our Location

Whether this is dressing our bedroom set for boudoir, or planning an outdoor photo session, we make sure everything is set up so you can just step in and have your photos taken. If we are doing multiple sets during a shoot, you may get to see us in action setting up a secondary set.


4. We Test The Practicality Of Movements

Some poses, movements, and props seem like a good idea until you try them out. Sometimes our bodies don’t move the way we think they can, and other times things can happen that you didn’t anticipate. This is why we test our ides before we try them with you!

5. We Test Our Lighting

This serves two purposes. It helps us double check that all of our equipment is working – occasionally technical glitches occur and can set us back a few minutes. Anything we can do to mitigate this kind of disruption is critical. The other reason we test our lighting is that sometimes we want to do something a little outside of the box, doing a test run helps us get our lighting just right so we have less fiddling around to do when we’re working with you!

6. We Check Our Locations

This is important if we are shooting on location or outdoors as opposed to in our Edmonton studio. We scan the location of choice, scout out a quiet area, looking for any garbage or debris that could ruin a photo, and we map out the best paths that avoid dog doodoo.

7. Practice Posing

We like to plan as much of a shoot as we can, including posing. While a lot of posing is done naturally, as well as tried and true poses, occasionally we like to test poses ourselves. We might be checking the comfort-ability, the feasibility, or just the aesthetics of a particular pose.




Newest Team Pink Member – Annie

Hair & Makeup Artist

We are so excited to welcome Annie to Team Pink! She is our extremely talented hairstylist and makeup artist. So if you’re getting a makeover before your photoshoot there is a good chance you will be making friends with this amazing woman.

With training in massage therapy and hairdressing, Annie is the perfect example of when creativity and passion collide. Her passion to help people feel confident is the driving force behind her creative aptitude. Every hairstyle and makeup application that she creates is done with the sole purpose of working with women to help them see their beauty inside and out.

When you book your shoot, go ahead and request Annie as your beauty guru.

Halloween Costume Tips

The Dress

The inspiration for this Halloween Costume was the Red Queen of Hearts from Alice in Wonderland with a geisha inspired twist. Originally we had wanted a beautiful Chinese dress for the complete look, however, we chose to do the Red Queen costume on a budget instead. The Chinese dress is still a beautiful idea with this geisha inspired makeup – which you can do yourself with this tutorial.

  1. All you will need to achieve this look, is a plain red dress and some red and black tulle.
  2. Sue already had several red dresses in her personal closet, we chose a dress that only cost her $20. The dress came to her mid-thigh so that we had room to pin the tulle.
  3. With the dress on, we safety pinned the red and black tulle to the bottom seam of her dress. We were careful to flip the seam up side down in order to hide as much of the pin as possible. We left a gap in the tulle in the front of her dress to show off Sue’s gorgeous legs. You could be as creative as you would like with pinning the tulle. You could have a slit on the side, rather than the front, or bunch the tulle up for a poofier appearance…etc.
  4. From a deck of cards, we chose 2 cards to stick to the front of the dress to completely hide the safety pins holding the tulle to the dress. Using double sided tape (fashion tape) we bonded the cards to the dress effortlessly. The double sided tape should not ruin the fabric of your dress when you remove the cards later that evening, and it should provide enough hold to last you throughout the entire evening.

The Accessories

The accessories for this costume are where we spent most of our money. The jewelry was purchased from Forever 21, the crown was purchased from Value Village, and we made the card fan ourselves with a free deck of cards and chopsticks.

  1. Our goal was to create a beautiful Red Queen costume for as little money as possible, which meant we were limited with the jewelry pieces that we could purchase. However, we managed to find a beautiful bold necklace that was regal enough for a queen. The hands were decorated from knuckles to tips with rings of varying styles and sizes. You could be very creative with the jewelry regardless of your budget.
  2.  The card fan was made in five minutes by hand. Using a deck of cards that we got for free (free because it was not a full deck of cards – but that didn’t matter for this project) we took out all of the heart cards and hot-glued them to broken chop sticks. The chop sticks were also glued together with another chopstick that was against the cards.


The Dress

A costume for Captain Hook is probably one of the most easily accessible costumes you can do for Halloween, but it’s also a costume you can get very creative with. Most of this costume came from the Halloween section at Value Village. The add-on’s were an underbust corset, a scarf we used as a belt, and a tiered skirt. All of these items are easily found this time of year, and many costume shops carry some wickedly amazing pirate outfits.

The Accessories

The accessories for this costume are key. If you want a pirate costume that is Captain Hook influenced, a red coat and a hook are a must. However, its the little touches that take a cool costume to a great one.

  1. The hook came in the Captain Hook pirate costume set at Value Village. It was actually a very nice looking hook, not a terribly obviously cheap plastic one that you often see kicking around. The problem with the hook is keeping it on your hand for most of the night. You could use double sided tape and stick the hook to your sleeve to ensure it stays on all night, however, it might be nice to be able to remove the hook if you actually want to make use of your hand underneath.
  2. A very key accessory to any pirate costume is the jewelry. If your neck isn’t being weighed down with jewels, chains and pearls, you’re not doing it right! We made sure Kassy had her share of jewelry, but since we were glamming up Captain Hook we decided pearls were the perfect accessory. She also painted her fingernails black and had some oversize jewels on her fingers.
  3. Black hair tends to accompany the most notorious pirates, so to cover Kassys normally platinum locks we fitted her with a beautiful black bob wig.


The Dress

The inspiration for this years Halloween Photoshoots was to glam out famous villains. Ursula’s face is so recognizable because of the intense makeup she sports so we couldn’t really tone down the makeup without losing her essence. So we glammed out her costume and hair.

  1. To achieve this look we purchased a full length, black gown. We made sure the dress was strapless and that the bodice somewhat resembled Ursula’s tentacle dress.
  2. The dress we chose was layered with chiffon and as a result created a look and a feel of floating as if on water whenever Alyssa moved.

The Accessories

  1. Ursula’s hair is a bit crazy and hardly glamorous. I understand that her hair points straight up because she’s in water, and that’s what our locks tend to do when in water. However, glamorous Ursula needed something a little more chic. Keeping in line with the platinum locks and short hair, Alyssa donned a fabulous platinum bob. In order to remove the crazy shine that comes on synthetic wigs we doused the wig in Dove Dry Shampoo.
  2. Ursula wears a nautilus shell around her neck, however, it was a very difficult task finding such a shell on a chain. Instead we opted for an octopus necklace as a subtle reminder of who we were dealing with.


The Dress

Cruella De Vil is the ultimate glamorous villain. Her heavily contoured face and razor sharp cheekbones however, made her slightly less chic and a little more on the scary side. The plan for our Cruella De Vil was to stay on the glamorous chic side.

  1. For this look you will need a plain black dress and a fur coat (obviously). We are pro faux fur, however, if you must get real fur please use vintage. The fur coat we used is obviously not a Dalmatian print (that would have been ideal) but we used what we had. Cruella’s coat is usually portrayed as being white but I think any fur coat will do as long as you have the hair and the cigarette you will be recognizable.
  2. The dress we used was actually a slip. Since the dress is usually hidden underneath the fur coat we didn’t see a reason to go all out on a fancy dress.

The Accessories

  1. The main accessory for the Cruella look is obviously the cigarette. The cigarette holder we used in the photo was purchased from etsy. It is a functioning cigarette holder – the toy ones tend to look like a toy, and Cruella doesn’t play around – so the real thing was needed for this shoot. However, if you’re a non smoker, I suggest sticking with the plastic costume cigarette holder as it will be far more affordable.
  2. The jewelry we aimed to keep as sophisticated as possible. A single strand of pearls around her neck showcased Cruella’s sophisticated taste without being over done. The pearl bracelet is attached to a diamond ring with a diamond and pearl centerpiece. Any sparkling rings will work for this costume.
  3. Cruella’s hair is perhaps her most identifying feature. However, because we wanted to glam our girl Cruella we opted for a platinum wig with black hair woven throughout. Although it’s not as recognizable as the split white and black hair, we definitely think this wig was a nice modern and chic update.