This week I had the opportunity to interview Robin Molyneaux, the owner of a local lingerie business, Midnight Magic. Midnight Magic is a great little store in St. Albert, Alberta, which carries everything a specialty lingerie shop should: bras ranging from sizes A – N, a variety of cup-sized swimwear, nursing bras, mastectomy bras, shape wear, and men’s underwear. With a focus on excellent customer service, great quality product, and a wide selection, Midnight Magic is a great place to shop for all of your lingerie needs. I also snapped some photos of a bit of product they have in store, so check out the interview and take a peek in store or on their website to see some amazing items for every size.
I would love it if you could give me a brief history and introduction to Midnight Magic
January of this year we are 20 years in business now. We started off just selling lingerie from regular to plus sizes. We sold our first bra and thought, “well I guess we should sell bras”. We have now become one of the top sellers for mastectomy bras, as well as selling bras up to an N cup. We do both small and large cups, but have a wider range of larger cup sizes, as well as cup-size swimwear in larger cups. We’ve really branched into mastectomy, and we are AADL approved, we have been involved in various charity work, fundraising, as well as a big supporter of breast cancer research. It’s been really fun to see the development and change of a small business.
You carry a huge range of product! Could you highlight some lingerie trends you have available in your store for the coming season?
We are back to pink hues, lots of lacy pieces, as well as bamboo fabric, which is soft and sensual feeling. It also makes a big difference who is doing the shopping, whether it’s the man or the woman doing the shopping. As well, many women are looking for boudoir pieces so they are going for more corsets to get that edgy look. I find there are also a lot of grey pieces coming in. There are also a lot of blue pieces arriving, and in the fall we will see the deeper, vibrant tones of navy and deeper blues. Red is becoming more of a basic in fashion versus a fashion colour, and for many people red bras are the new neutral. Back-seam stockings are also very popular, as well as garter belts with hold-up stockings, which is very vintage inspired. A social trend would be that more men are coming into the stores, not only shopping for women, but also purchasing the product we carry for men in the store. When they come in though, they say “give me a dozen!” and then they’re out of here, no lingering or shopping around in here.
What are your recommended products for Valentine’s Day?
We often suggest pieces that are easy to fit, like a chemise. If a man comes in to shop for lingerie, a chemise is an easy piece to purchase. We also have cup-sized lingerie which is great for a larger bust, like an H or an I cup. We also suggest the variety of massage oils we carry, that is a huge hit for Valentine’s Day. Another popular piece would be our stockings and garter belts, many men come in to purchase those as gifts. If someone is having trouble picking something out, or isn’t sure of sizes, a great idea is a gift card. Of course, it’s a good idea to give one of our gift cards with something else to wrap it in, like a massage oil or a pair of Hanky Panky underwear. And then go pick up that bottle of wine – an absolute necessity.
What are your most popular items in your store?
Definitely the Hanky Panky underwear, as well as the Saxx and MyPakage underwear for men. They are our most popular for sure. Of course, our bras are extremely popular, especially since we carry a wide range. For lingerie, I have to say chemises are very popular, especially in chiffons or fabrics that aren’t very clingy. Chemises that come in a stretch lace are also very popular.
I hope this post has inspired you for your Valentine’s Day shopping, or to get that specialty lingerie for your next boudoir shoot!